Redford is a traffic acquisition platform aiming to transform the approach to digital advertising by emphasizing compliance and data reliability.
Building Trust into the Infrastructure
Redford is not just another digital advertising marketplace; it is a high-trust ecosystem focused on standards. The platform screens each impression in real-time using over 50 data points about user behavior and location to ensure the quality and legitimacy of traffic. Redford holds official status as a Virtual Asset Service Provider (VASP) in the EU and is registered as a Money Services Business (MSB) under U.S. FinCEN regulations, which confirms the ability to operate without compliance compromises.
The Founders: Vision and Execution
Redford was founded through the combined efforts of its co-founders. Lake Gamp, Chief Technology Strategist, developed the adaptive decision engine, while Karolis Saulys, Head of Global Traffic, manages the traffic strategy and regulatory compliance. Each brings unique skills and experiences that ensure the technical and operational agility of the platform. Together, they create an infrastructure that aligns with modern data privacy requirements.
Marketing Strategy and Real Outcomes
Artem Astapov, the director of marketing, has transformed Redford's work into thought leadership in ethical user acquisition. Under his leadership, the marketing strategy shifted from lead generation to strategic educational efforts. Redford provides clients with more than just traffic—it serves as a partner in accountability, delivering detailed user journeys and transparent attribution systems for maximum visibility and manageability.
Redford demonstrates that adhering to high standards in digital advertising is both possible and beneficial. The platform, with its licensed infrastructure and mature marketing strategies, sets a new standard for responsible growth and effective client collaboration.
