A recent report by Bitcoin Perception revealed polarized opinions in mainstream media coverage of Bitcoin during Q2 2025. It also highlights the lack of articles from elite financial publications.
Overall Bitcoin Media Coverage
During the reporting period, a total of 1,116 articles on Bitcoin were published across 18 major outlets. Of these, 31% demonstrated positive sentiment, 41% neutral, and 28% negative. The report notes minimal coverage from elite financial journals such as The Wall Street Journal.
High-Volume Financial Outlets Coverage
Media outlets like Forbes, CNBC, and Barron’s provided substantial coverage of Bitcoin, with Forbes publishing 194 articles reflecting 43% positive sentiment, focusing on both retail and institutional adoption. CNBC published 141 articles, showing 42% positive sentiment, while Fortune and Barron’s also displayed differing coverage compared to WSJ.
Ostrich Strategy and Its Consequences
Bitcoin Perception argues that the limited coverage in elite financial media reflects institutional reluctance, described as an 'ostrich strategy'. The lack of information from such outlets leads to information asymmetry for institutional investors relying on these sources for market intelligence.
The report highlights that despite Bitcoin's emergence as a key asset class, the disparity in opinions among media raises questions about the reliability of information sources for investors.
