Halliday, a leading commerce automation network focused on modular chains, has officially unveiled its network to the public. With a robust network comprising over 26 partners and substantial support from influential investors like Andreessen Horowitz and Hashed, Halliday aims to extend its technology to a diverse array of businesses and commerce applications. The primary aim of Halliday's network is to streamline digital commerce operations within blockchain ecosystems and drive technology mainstreaming by addressing the prevailing issues of fragmented user experiences and technical gaps hindering blockchain payments. Griffin Dunaif, CEO of Halliday, underscored the shortcomings of current blockchain commerce solutions, pointing out the lack of user-friendly interfaces and integration challenges encountered by developers. Halliday is in the process of developing a platform to simplify commerce, allowing users to transact seamlessly across multiple chains and protocols, thereby facilitating widespread adoption and boosting economic activity within the ecosystem. The obstacles faced in digital commerce on blockchains result from the integration challenges between Web2 and Web3 ecosystems and complex user interfaces. To address these challenges, Halliday's network incorporates a Proof-of-Stake protocol to automate processes across blockchain networks, providing a unified interface for managing digital assets and transactions, irrespective of the technological variations across chains. Ryan Kim, Co-founder and Partner at Hashed, expressed excitement for Halliday's launch, praising its innovative approach in streamlining blockchain transactions and enhancing user experiences. The collaborative ethos of the Halliday ecosystem is aimed at improving the accessibility and usability of blockchain-driven commerce by encouraging developers to participate in an open network, facilitating them to create, bid for tasks, and receive rewards. Halliday's network assures simplified onboarding procedures to new modular chains, facilitating NFT transactions across multiple chains, and executing complex financial transactions, making it an enticing choice for developers and consumers, particularly with integrated payment processing and cross-chain interoperability functionalities.