A photo of a Ripple Custody advertisement displayed on a digital screen in New York City drew attention from the XRP community.
Ripple Custody Ad in New York
A renowned cryptocurrency influencer shared a photograph of a Ripple Custody ad on a digital screen in New York. The ad reads: "Ripple Custody. Trusted by the largest institutions, leveraged by the boldest innovators." This appearance in a world financial hub initiated discussions among the XRP community regarding Ripple's growing visibility in traditional finance.
Ripple’s Custody Service
Ripple launched its crypto custody service for banks in late 2024, marking a strategic expansion beyond traditional payment solutions. The service offers secure digital asset storage for financial institutions and integrates with the XRP Ledger (XRPL), enabling asset tokenization and seamless trading with minimal fees. Major financial institutions like HSBC and BBVA Switzerland adopted the Ripple Custody service.
Community Reactions
The post garnered significant engagement from XRP supporters. Many see the ad as a critical milestone for the cryptocurrency, indicating broader institutional adoption of Ripple's technology. The community expresses excitement over XRP's regulatory clarity, leading to increased potential use in financial markets.
The appearance of the Ripple Custody ad in New York highlights the company's growing influence in traditional finance and fuels discussions within the XRP community about further institutional adoption of Ripple's technology.
