The cryptocurrency market is showing noticeable activity. According to Google Trends, in March 2025, the search volumes for 'Bitcoin' and 'Ethereum' reached record levels.
Search Volumes Hit Annual Highs
According to Google, in March 2025, the search score for 'Bitcoin' reached 34, which is the highest figure for this year. In January, the score was 31, and in February it was 27, indicating a 26% increase from February. The interest in Bitcoin had been steadily declining since November 2024, making the current trend particularly significant.
Possible Reasons for Increased Interest in Bitcoin
Experts suggest that the rise in Bitcoin searches may be influenced by recent political and economic developments, especially the announcement of new customs tariffs in the U.S. at the beginning of April. This has once again highlighted Bitcoin's long-held identity as 'digital gold', viewed as a safe haven amid uncertainty in traditional markets.
Gold Remains a Symbol of Trust
Despite the rising interest in Bitcoin, the traditional store of value—gold—should not be overlooked. Recent data shows that gold has demonstrated stronger performance compared to both Bitcoin and the S&P 500. Since early April, the gold/BTC ratio has increased by 8%, while the gold/SPX ratio has risen by 10%, indicating that investors still prefer gold as a hedge against inflation and global uncertainties.
Thus, against the backdrop of rising interest in cryptocurrencies, Bitcoin and Ethereum are once again attracting the attention of investors, although gold remains the more reliable asset in times of economic instability.
