The Canada-based video-sharing platform Rumble has announced the launch of a new digital wallet aimed at enhancing monetization opportunities for content creators worldwide. This project is implemented with the support of the well-known stablecoin issuer Tether.
New Monetization Strategy
Rumble CEO Chris Pavlovski announced that the 'Rumble Wallet' will serve as a new monetization tool for the platform, providing creators with more lucrative collaboration opportunities, particularly in international markets. Pavlovski emphasized that the wallet, developed in collaboration with Tether, represents a significant step forward for the platform.
Tether's Contribution to the Project
Shortly after the announcement, Tether CEO Paolo Ardoino posted a message supporting the initiative, highlighting the significance of Tether's involvement in the wallet's development. Rumble’s partnership with Tether is strategic after Tether's significant investment in the platform’s growth months ago.
Rumble's Investment in Cryptocurrency
Since its launch in 2013, Rumble has aimed to be an alternative video-sharing platform. Recently, the company has actively integrated cryptocurrency into its business model. In November 2024, Rumble announced a $20 million Bitcoin allocation as part of its crypto treasury strategy.
The launch of the new 'Rumble Wallet' in collaboration with Tether is an important step for the platform's development and the enhancement of monetization opportunities for content creators in international markets. Collaboration with Tether may provide Rumble the ability to gain a more significant foothold in the world of digital finance and cryptocurrencies.
