SBI Group has announced the launch of a unique program allowing Aplus credit cardholders to exchange points for cryptocurrency, marking a significant step for integrating digital assets in Japan’s financial system.
Description of the New Exchange Program
Launched on July 8, 2025, the program allows users to exchange 2,100 Aplus Points for 2,000 yen, which can be used to purchase cryptocurrencies, including XRP, Bitcoin, and Ethereum. This initiative opens up the potential for millions of yen of unused reward points accumulated annually by Japanese consumers to move towards utilizing cryptocurrencies in everyday financial activities.
Impact on the Cryptocurrency Market
The launch of this program may serve as a key to wider acceptance of cryptocurrencies among the population of Japan. It could potentially increase the user base of XRP that is ready to integrate into the financial system, accelerating the normalization of crypto assets in daily life.
Support for XRP and Its Role in Japan's Financial System
SBI Group has traditionally partnered with Ripple, the provider of XRP, which was the first cryptocurrency offered by SBI. According to forecasts, by the end of 2025, around 80% of Japanese banks will integrate XRP to improve transaction processes and international transfers.
The launch of SBI Group’s rewards-to-crypto program highlights Japan's active movement toward widespread blockchain and cryptocurrency adoption among financial institutions, which could significantly change the approach to digital assets in the country.
