- Deepfake Scams During iPhone 16 Launch
- Deepfake Scams Target High-Profile Figures
- Reaction and Precautions
Crypto scammers struck again during Apple’s highly anticipated iPhone 16 launch, using a deepfake of Apple CEO Tim Cook to deceive viewers.
Deepfake Scams During iPhone 16 Launch
Scammers targeted the iPhone 16 launch, using a deepfake of Apple CEO Tim Cook to promise fake cryptocurrency giveaways on YouTube. The fraudulent livestreams appeared to show Cook endorsing the giveaways during the live event, tricking viewers into sending their digital assets to a specific wallet address.
Deepfake Scams Target High-Profile Figures
Scammers increasingly target high-profile individuals and events using deepfake technology. In June, a major Australian broadcaster, Seven, saw its YouTube news channel hijacked by crypto scammers, who posted videos featuring a deepfake of Elon Musk discussing cryptocurrency. Similarly, YouTube was flooded with deepfake versions of Musk during the SpaceX Starship rocket launch, with scammers urging users to deposit crypto into a fraudulent double-your-money scheme.
Reaction and Precautions
YouTube and Apple quickly responded to the scam, issuing warnings to their users to remain vigilant. Despite YouTube's efforts to combat such scams, the deepfake of Apple CEO Tim Cook managed to circulate widely before being taken down. Unfortunately, several users had already fallen victim by the time the streams were removed. Concerns about AI-generated content have grown significantly in recent years. The World Economic Forum highlighted these dangers in its 2024 'Global Risks Report,' pointing out the potential adverse outcomes of AI technologies.
Scammers continue to use advanced technologies to deceive users, making the situation increasingly dangerous. Users must stay informed and cautious to avoid falling victim to such scams.
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