Schwab is set to launch services for direct trading of Bitcoin and Ether, aiming to secure a competitive position in the crypto exchange market.
Announcement of Trading Launch
Schwab has announced the launch of direct trading for Bitcoin and Ether. CEO Rick Wurster reported an increasing interest from clients in managing their digital assets through Schwab's platform.
Market and Consumer Reaction
Wurster noted that over 20% of Schwab clients are already utilizing crypto exchange-traded products. While crypto assets represent a small fraction of the firm's total assets, they are increasingly significant. Many clients prefer to hold their digital assets with Schwab due to the platform's reliability and transparency.
Trends in Crypto Regulation
The launch of new services occurs amidst changing regulatory policies that increasingly favor institutional involvement in cryptocurrencies. Since 2025, U.S. regulators have lifted restrictions on providing crypto services, creating favorable conditions for crypto trading.
These moves by Schwab are part of the company's strategy to strengthen its position in the crypto market and meet client needs for digital assets.
