In recent days, the UK-based Smarter Web Company has notably increased its Bitcoin holdings by acquiring another 325 BTC.
Key Facts of the Purchase
On July 16, 2025, Smarter Web Company announced the acquisition of 325 BTC for £27.15 million ($36.45 million). The average price per Bitcoin was £83,525 ($112,157).
History of Bitcoin Accumulation
Less than a week prior, the firm added 275 BTC at an average price of $108,182, indicating a growing accumulation strategy. With this new purchase, Smarter Web now holds a total of 1,600 BTC, placing it among the top 25 institutional holders globally.
Current Trends in Institutional Crypto Reserves
Smarter Web began its accumulation strategy in 2023 by accepting Bitcoin as a payment method. This trend is also reflected among other traditional institutions, such as Blockchain Group in France, as well as firms in the U.S. and Japan. Reports indicate that 125 institutions currently hold Bitcoin in their treasuries, with notable growth in Q2 2025.
The actions of companies like Smarter Web, along with the rising popularity of Bitcoin as a long-term asset, indicate significant changes in institutional perceptions of cryptocurrency.
