The non-fungible token (NFT) market is showing signs of revival, evidenced by Snoop Dogg's successful collection launch on Telegram.
Launch of Snoop Dogg's NFT Collection
On July 10, 2025, Snoop Dogg, an American rapper and producer, launched an NFT collection on the Telegram platform. Within just 30 minutes, sales volume reached $12 million, with nearly 1 million unique NFTs inspired by Snoop's style selling out. In a blog post after the sale, Telegram CEO Pavel Durov called this event one of the fastest NFT drops to date.
Telegram's Integration with NFTs
Recently, Telegram has been actively expanding its capabilities in the NFT space thanks to its integration with the TON blockchain. The platform allows users to purchase and manage NFT stickers and other digital gifts, creating additional interest for users and collectors. NFT stickers are unique and can be used not only for communication but also for expressing individuality.
The Future of NFTs on Telegram
With growing interest in NFTs, Telegram is significantly increasing its audience by offering users easy tools to interact with NFTs. The rising demand for collections, as shown by the recent case with Snoop Dogg, confirms the platform's potential ahead of a new NFT market boom in 2025. Telegram currently has over 1 billion monthly active users, providing a strong foundation for future initiatives.
At any moment, non-fungible tokens may regain their previous popularity. Snoop Dogg and Telegram are already on this path, utilizing cutting-edge technologies to create unique digital assets.
