Today, a new NFT collection from Snoop Dogg was launched on Telegram and sold out in just 30 minutes. Telegram CEO Pavel Durov reported sales totaling $12 million.
Successful NFT Launch
The drop featured nearly one million unique NFTs that showcased Snoop Dogg's iconic style. Following the successful event, the global NFT sales volume increased by 7.75%.
Collection Structure and Tiers
The collection included 996,000 NFTs known as Telegram Gifts, divided into five collectible categories. The premium Westside Sign tier offered 12,000 NFTs priced at 10,000 TON tokens, which sold out in 1 minute 47 seconds. The Low Rider category also quickly sold out 24,000 NFTs at 5,000 TON tokens.
Snoop Dogg's History in the NFT Space
Snoop Dogg has a rich history in cryptocurrency and NFT participation, dating back to 2013. His first major NFT drop occurred in 2021, and since then, the artist has actively participated in promoting digital assets. In 2023, he introduced the Snoop Dogg Passport series, granting NFT holders access to exclusive content.
The launch of Snoop Dogg's NFT collection illustrates a growing market interest in digital assets, especially those endorsed by celebrities, which could signal positive trends for the NFT industry overall.
