The launch of Snoop Dogg's digital collectibles on Telegram attracted attention by successfully selling 1 million units in 30 minutes, totaling $12 million.
Success of Digital Collectibles Launch
Snoop Dogg's first digital collectibles launch on Telegram took place on Wednesday and sold out in just 30 minutes. Telegram's CEO, Pavel Durov, confirmed that nearly 1 million units were purchased, generating $12 million in sales. > 'Snoop Dogg’s digital collectibles drop on Telegram sold out in just 30 minutes today, generating $12M in sales,' Durov stated.
Variety of Themed Collectibles
The collection features various themed items, including digital swag bags, vintage cars, a cartoon dog, and cannabis-related art. Snoop Dogg promoted the launch through his official Telegram channel, stating: '@durov time to drop it like it’s hot.' Additionally, a short promotional video titled 'Gifts' was released on YouTube. > 'Blockchain minting and the secondary market go live in 21 days,' Durov noted.
Snoop Dogg's Long History with Digital Assets
Snoop Dogg has been involved with NFTs and cryptocurrency for over a decade. He began accepting bitcoin payments for music as early as 2013 and remains active under the pseudonym 'Cozomo de' Medici.' At one point, his NFT portfolio was reported to be worth $17 million. His past ventures include launching 'The Doggies' NFT collection, introducing the 'Snoopverse' in The Sandbox, and appearing as a Bored Ape avatar at the MTV Video Music Awards alongside Eminem.
The success of Snoop Dogg's digital collectibles launch on Telegram shows that significant sales are possible even in a low-demand environment through direct engagement with audiences.
