Snoop Dogg launched a new NFT collection on Telegram's blockchain that sold out in under 30 minutes, generating $12 million. This success may change the dynamics of the digital collectibles market.
Launch of the NFT Collection
The premiere of the NFT collection inspired by Snoop Dogg's style took place on July 9, 2025. Nearly 1 million unique tokens were sold in just 30 minutes.
Unique Features of Telegram Gifts
The NFTs, known as Telegram Gifts, include animated digital gifts such as vintage cars, swag bags, a digital dog, and marijuana-themed items. Users can display these NFTs on their Telegram profiles or convert them into the in-app currency called Stars.
Impact on the NFT Market
The launch of Snoop Dogg's collection occurred despite a 61% drop in NFT sales volumes in Q1 2025. Experts suggest that the successful launch may mark the beginning of a new phase for the NFT sector.
The success of Snoop Dogg's NFTs on Telegram indicates a potential resurgence in interest in digital collectibles and opens opportunities for new market offerings.
