SoFi Technologies plans to relaunch cryptocurrency trading, allowing users to buy and sell digital assets and carry out global remittances.
SoFi's Return to the Crypto Market
SoFi Technologies, an online banking and financial services company, is relaunching cryptocurrency trading, enabling users to buy, sell, and hold cryptocurrencies like Bitcoin and Ethereum. This announcement comes ahead of the planned launch of global remittances.
Regulatory Shift in the U.S.
SoFi's return to the cryptocurrency market occurs amid regulatory changes in the United States, which have provided additional momentum to various players in the traditional financial industry. In August 2023, SoFi announced that it would be forced to exit the cryptocurrency market due to significant regulatory hurdles, requiring customers to withdraw assets. However, in April 2025, CEO Anthony Noto confirmed that the company was considering re-entering the crypto market.
Conditions for Service Resumption
CEO Noto pointed out that innovations in cryptocurrencies and blockchain are shaping the future of financial services. He noted that the company's goal is to accelerate these changes, offering customers more choices and control in investments, international payments, and savings. Regulatory support for stablecoin usage was also mentioned.
SoFi Technologies' return to the cryptocurrency sector highlights positive trends in regulation and the need for modern financial products, enabling customers to manage their assets more effectively.
