The Solana-based GameFi network Sonic plans to airdrop SONIC tokens to TikTok users. This is part of their strategy to integrate blockchain gaming into popular social platforms.
Sonic launches an innovative project on TikTok
Sonic, operating on Solana, is developing a native blockchain game SonicX directly for TikTok. Similar to The Open Network's developers working on Telegram mini-games, Sonic aims to attract users from traditional social platforms into the blockchain world.
Advantages of social gamification
TikTok hosts over 1 billion active users monthly, expected to surpass 2 billion by 2029. Through a seamless onboarding process, requiring no external wallet setup or transaction fees, Sonic has already attracted over 2 million users.
Analysis of trends in social gaming
Games originally based on social platforms like TON and Telegram gained immense popularity. However, despite significant growth, a sharp decline in activity was observed post-airdrop campaigns. For example, Hamster Kombat lost over 80% of its users right after its token distribution, highlighting the need for long-term strategies to retain audiences.
The Sonic token airdrop on TikTok might mark a new era in blockchain gaming aimed at wide audience cultivation through platform simplicity and accessibility.
