Strategy reformed its brand in February 2025 to underscore Bitcoin focus, subsequently increasing its BTC assets to 478,740.
Post-Rebranding Focus on Bitcoin
Strategy, formerly known as MicroStrategy, rebranded on February 5, 2025, to emphasize its commitment to Bitcoin. Under CEO Michael Saylor, the company has amassed 478,740 BTC, valued at $46.4 billion based on the current Bitcoin price of $97,567.
BlackRock Increasing Stake in Strategy
BlackRock increased its stake in Strategy to 5% on February 7, 2025, according to SEC filings. This move was accompanied by a 2.8% rise in the company's stock as tracked by TradingView. The investment firm manages $11.6 trillion, strengthening its presence in the cryptocurrency sphere through Strategy as well as through the iShares Bitcoin Trust ETF.
Tax Challenges for Strategy
According to The Coin Republic, Strategy may face significant tax liabilities due to its $47 billion Bitcoin holdings, including $15 billion in unrealized profits. New FASB rules effective this year require companies to account for cryptocurrencies at fair value, potentially increasing Strategy's deferred tax liabilities by $4 billion.
Strategy pushes forward with aggressive Bitcoin acquisition despite financial losses, increasing its assets and footprint in the cryptocurrency market. However, significant tax challenges loom on the horizon.
