The article examines changes in the stocks of Anheuser Busch, Microsoft, and Nike after past Super Bowls, with future predictions.
Anheuser Busch: Shifting Directions
In 2023, Anheuser Busch faced public backlash over Dylan Mulvaney's appointment as Bud Light ambassador. Despite this, supported by new ad campaigns, the company's stocks recovered by 2024. Past Super Bowl ad successes also contributed to minor stock boosts.
Microsoft's AI Advancements
In 2024, Microsoft's Super Bowl focus was on AI initiatives like Copilot AI, positively impacting stock growth. Over the past five years, the company's stock rose 124%, partly due to strategic AI product positioning.
Nike's Challenges and Opportunities
Nike faces difficulties, particularly from outdated marketing approaches and falling sales. However, the new leadership is aiming to reform the strategy towards digital technologies and sports products, potentially improving its market position.
The companies in focus demonstrate varying approaches to recovering and strengthening their market positions. Emphasis on new strategies and technologies may be key to their future success.
