Tether, a leading cryptocurrency company, is continuing its partnership with Juventus but is facing challenges in communication with the club.
Tether's Stake in Juventus
As of April 2025, Tether has acquired a 10.7% stake in Juventus, estimated to be worth around €128 million ($149 million). This positions Tether as the second-largest shareholder in the club, following Exor NV, the Agnelli family’s investment company, which has owned Juventus for over a century.
Communication Challenges
Despite the sizable investment, Tether's CEO Paolo Ardoino stated in a recent interview that communication between Tether, Exor, and the club’s leadership has been 'very, very limited.' He also revealed that Tether’s proposal to participate in a potential capital raise and its request for a board seat have not received any response.
'A key part of our interest is ensuring the long-term success of the club,' a Tether spokesperson stated. 'We believe having a voice in key decisions is part of fulfilling that responsibility.'
Impact on the Club's Future
Tether's entry into Juventus has been seen as a significant indicator of cryptocurrency firms expanding into traditional sectors like sports and entertainment. However, nearly six months into the partnership, it appears strained. Without board representation or involvement in the club’s financial planning, Tether’s long-term ambitions to influence the club's direction remain in question.
Whether Juventus will respond to Tether’s queries or continue to distance itself from the new investor may significantly impact the future of crypto-corporate relationships in professional sports.
The situation between Tether and Juventus illustrates the challenges faced by new investors in traditional sports. The club's response to Tether's inquiries may reshape the dynamics of interaction between the crypto market and the sports industry.
