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Tether Announces New Stablecoin to Enhance Competitiveness in the U.S. Market

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by Giorgi Kostiuk

4 hours ago


Tether has announced plans to launch a new stablecoin targeting the U.S. market to enhance regulatory compliance of its offerings.

Intensifying Competition in the U.S. Stablecoin Market

Tether's CEO, Paolo Ardoino, expressed readiness to introduce a U.S.-specific stablecoin. This move, alongside its existing USDT, aims to strengthen Tether’s market presence in the United States.

Regulatory Adjustments and Market Implications

Tether's focus on U.S. regulatory compliance is seen as crucial for maintaining and expanding its operational domain. The implementation of the GENIUS Act will set new standards for U.S.-based stablecoin projects.

Current State in Global Competition

With the entry of Tether’s new stablecoin into the U.S. market, it is expected to directly compete with Circle’s products, potentially expanding consumer choices and fostering innovation among companies.

A focus on compliance and reliability in U.S.-oriented stablecoin projects fosters market transparency and grounds for new technological solutions.

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