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Tether Expands Media Influence with Be Water Stake

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by Giorgi Kostiuk

3 days ago


Tether, known for its cryptocurrency ventures, has made a notable move to expand media influence by acquiring a 30% stake in the Italian media company Be Water.

Strategic Deal: Acquiring Stake in Be Water

Paolo Ardoino, CEO of Tether, announced the acquisition of a 30% stake in the Italian media firm Be Water. This highlights Tether's strategic shift towards media, expanding its reach and potential to reshape digital narratives.

Our objective is to be capable of producing and distributing content across multiple platforms with a strong, diverse and independent voice.Guido Maria Brera

Shifting Media Industry Dynamics

Guido Maria Brera remains the majority shareholder of Be Water. The new board includes Paolo Ardoino and Claudia Lagorio, aligning with Tether's vision to support technological innovation. This acquisition broadens Tether's influence within the media industry, potentially altering existing dynamics.

Financial Strategy and Future Impact

Financially, the move represents a diverse investment strategy, positioning Tether beyond its stablecoin roots. Industry watchers indicate potential regulatory adjustments as Tether's influence spreads across media terrains, driven by technological shifts and sector diversifications.

The entry into media aligns with Tether's broader goal of supporting technology-driven industries, potentially influencing content narratives and distributions in the future.

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