Tether, the issuer of the USDT stablecoin, has acquired a 10.7% stake in the Italian football club Juventus, making it the second-largest shareholder.
Tether's Investment in Juventus
Tether has acquired a stake in Juventus valued at approximately €128 million. The company started with a smaller holding earlier in the year and expanded to over 10% by mid-April, indicating a clear intent to play a long-term strategic role in European football.
Tether's Governance Ambitions
Tether's leadership, led by CEO Paolo Ardoino, is actively seeking a board seat at Juventus and aims to participate in future capital raises of the club. Juventus reportedly plans to raise as much as €100 million to stabilize its operations.
Juventus's Future with Tether
The partnership between Tether and Juventus may lead to new technologies and revenue models in modern football. If successful, it could result in the introduction of new fan engagement strategies, ticket sales, and fan tokens.
Tether is on the brink of transforming the management of football clubs. The future interaction between Tether and Juventus may open new horizons for both clubs and crypto investors.
