Tether, the world's leading stablecoin issuer, has recently purchased 8,888 Bitcoin, solidifying its position as the sixth largest holder of the cryptocurrency.
Buy the Dip: Tether's New Strategy
According to data from SpotOnChain, the latest purchase using the 'buy the dip' strategy increased Tether's total Bitcoin holdings to over 92,647 BTC, valued at over $7.64 billion at current market prices. Tether's Bitcoin buying strategy initiated in September 2022, with the company committing at least 15% of its net profit to BTC purchases each quarter. This strategic approach has resulted in an unrealized gain of approximately $3.86 billion.
The Need for Diversification
Tether CEO Paolo Ardoino highlighted the need for diversification, commenting at an event about integrating artificial intelligence, telecommunications, and data infrastructure into the company's operations. He stated: 'Tether's upcoming projects and product portfolio will disrupt many legacy Web2 businesses. We focus on real-world consumer app decentralization through peer-to-peer technology.'
Tether's Further Investments
In addition to acquiring Bitcoin, Tether is expanding into areas such as sports, media, and AI, highlighting its multi-sector investment approach. The company recently acquired a majority stake in Turin-based Serie A football team, Juventus FC, and invested $10.8 million in the Italian media company Be Water. Tether is also eyeing a controlling stake in South American agribusiness firm Adecoagro and the addition of the Zengo Wallet to its portfolio.
Tether's Bitcoin purchases reflect a growing trend of flagship cryptocurrency acquisitions in the first quarter of 2025. The company aligns itself with Michael Saylor's strategy, which has mastered the 'buy the dip' approach, ensuring long-term viability.
