In 2025, Verasity continues to expand its ecosystem, focusing on combating ad fraud and advancing blockchain technology.
Latest Achievements of Verasity
Founded in 2017 by RJ Mark, Verasity initially aimed to tackle ad fraud. In 2021, the company launched the beta version of VeraViews and secured patents for its Proof of View (PoV) technology in the US and China. A significant leadership change occurred in 2024 when founder RJ Mark handed over the CEO position to Mark Firth. The company established a presence in Dubai, positioning itself at the core of digital innovation.
VeraViews Innovations Against Fraud
VeraViews offers a comprehensive solution to ad fraud, ensuring transparency for both parties. The platform utilizes technologies such as AI-powered fraud detection and AdTrace Verification. Significant advancements are planned for 2025, including automated VeraPlayer integration and multilingual support.
Verasity's Role in the Web3 Industry
In 2025, Verasity launches its dual-token ecosystem on the TRON blockchain, featuring $VRA and PoV tokens. These changes aim to enhance functionality and expand payment capabilities for $VRA.
By progressing toward new technologies and strategic partnerships, Verasity strengthens its position in combating ad fraud and developing a global blockchain ecosystem.
