Partnerships with esports teams have become a popular strategy for iGaming companies. Let's explore what drives this trend.
Broad Audience
It is estimated that esports have over 500 million fans worldwide. The industry continuously grows in fan base and revenue. Younger audiences favor online platforms like YouTube and Twitch for their accessibility. Many fans are potential clients for betting companies, making these partnerships beneficial. While some anti-gambling individuals may not support teams due to their bookmaker ties, the benefits outweigh the risks.
Association with Success
Many brands strive to associate with successful teams and athletes. Esports is booming, and supporting top teams like Team Liquid or Natus Vincere enhances a company’s value. Supporting successful teams means companies receive positive impact as well.
High Engagement of Esports
Esports provides a unique opportunity for sponsors to engage with the fan and player community. Platforms like Twitch and YouTube, as well as social media, allow sponsors to better integrate and build trust with the audience.
Partnerships between iGaming companies and esports teams are mutually beneficial, providing significant growth and popularity opportunities on the new market.
