Thesis, known for its Bitcoin projects, has acquired the rewards platform Lolli, which is expected to strengthen the connection between earning and spending Bitcoin.
Importance of Lolli Acquisition
On July 2, Thesis announced the completion of its acquisition of Lolli, one of the longest-running Bitcoin rewards platforms. This acquisition aims to tighten the connection between earning and using BTC. Lolli will now be part of an ecosystem including Fold, Mezo, and tBTC. Thesis CEO Matt Luongo will oversee Lolli's next phase.
CITE_W_A: "Having competed alongside Lolli for years, I’ve admired their ability to onboard users through accessible and engaging experiences. At Thesis, we believe Bitcoin’s real growth is driven by everyday interactions—shopping, gaming, spending—not just investment portfolios. Together, we’re creating the easiest and most rewarding entry point for millions to join the Bitcoin economy," Luongo stated.
Lolli's Expansion Plans
Under Luongo's leadership, Lolli plans to enhance its rewards platform while laying the groundwork for global expansion. In the coming months, the company will roll out major improvements to its popular Arcade and Daily Stack features, adding more games, quests, and higher-value rewards to make Bitcoin accumulation more engaging and accessible.
The planned integration with Fold’s ecosystem aims to create a seamless loop between earning and spending Bitcoin, as well as expand the gift card marketplace with more brands and higher reward rates.
Prospects for Bitcoin Economy
The strategic value of the deal becomes clear when viewed in the context of Thesis’s broader portfolio. By combining Lolli’s rewards platform with Fold’s spending capabilities, Mezo’s earning tools, and tBTC’s cross-chain functionality, Thesis is building the infrastructure for a self-sustaining Bitcoin economy. Meanwhile, Lolli’s existing traction, including 600,000 users and $20 million in rewards paid out since 2018, provides Thesis with a substantial user base to build upon. But the real measure of success will be whether this acquisition can convert casual earners into active participants in the Bitcoin economy.
Thesis's acquisition of Lolli may reshape market dynamics in Bitcoin by enhancing user experience and potentially increasing engagement in the Bitcoin economy.
