TikTok is implementing new technology that allows marketers to create video ads based on text prompts and images.
New Features for Marketers
The TikTok platform has introduced new tools that enable marketers to upload product photos or enter a brief text description for creating video ads. AI tools will automatically generate various five-minute video clips that can be utilized for advertising.
Supporting Creative Ideas
According to TikTok representatives, empowering creative ideas helps brands directly engage with their audience. TikTok already offers the ability to use AI avatars to assist in marketing and sales, which should also facilitate the content creation process.
Overall Advertising Direction
Against the backdrop of developing AI technologies, the popularity of such tools is growing among both TikTok and other platforms like Meta. Research shows that ads tailored for TikTok increase purchase intent and brand loyalty. The generation of ads using AI could fundamentally change the approach to marketing tools and strategies.
The introduction of new AI tools by TikTok highlights the overall trend in the advertising industry aimed at reducing costs in creative content production and improving consumer engagement.
