Projects like Telegram and The Open Network (TON) represent a new paradigm in Web3 finance, where the focus shifts from standalone apps to embedding financial services within existing user flows.
The Importance of Embedding Financial Tools
Modern Web3 projects often focus on creating standalone apps. However, the experience of Telegram and TON shows that success will come from integrating financial tools into platforms that users already know and trust. This reduces friction for users, who can take advantage of services without the need for unlearning.
The New TON Ecosystem and Its Components
TON is building a financial super-app ecosystem, working with projects like Ethena to offer users seamless access to financial services. Tether Gold already provides access to tokenized gold, and tgBTC will allow users to utilize Bitcoin within Telegram without needing to engage with traditional wallets or exchanges.
The Future of User Interaction with Finance
Telegram has already attracted the next billion users, and TON aims to simplify financial interactions. In the future, users will be able to access financial services directly in chat, making their use intuitive and natural. This changes the interaction paradigm, positioning user attention as the new priority.
Approaches that integrate financial services into familiar applications may prove more successful than attempts to create standalone solutions. TON and Telegram are rewriting the rules, showing that successful embedding is key to the future of Web3 finance.
