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Trade Tensions: European Companies Suffer Losses Due to Trump's Tariffs

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by Giorgi Kostiuk

4 hours ago


Recent earnings reports from companies in Europe have highlighted the significant impact of tariffs imposed by the Trump administration on financial results and investment activity in the region.

Decline in Profits in Europe

Expected losses for companies on the Stoxx Europe 600 index have risen from 0.2% to 0.7%, indicating the real consequences of trade tensions.

Response of European Companies

Major manufacturers like Jaguar Land Rover and Volvo are already reporting declines in sales and production capacity. Volvo noted that demand in North America has fallen due to tariffs and new environmental standards.

EU's Strategy in Response to Tariffs

The EU is preparing countermeasures in case a deal is not reached, affirming the importance of transatlantic trade. European officials are negotiating with their American counterparts while also preparing responses in case of failure.

The first part of the EU’s strategy is to negotiate with U.S. officials in good faith, and the second one is to prepare for countermeasures in case we don’t reach a deal.Michal Baranowski

The trade tensions between the U.S. and the EU continue to pose a threat to Europe's economy. The EU's counteractions could be key to mitigating the impact on companies.

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