Travala, a crypto-friendly travel platform, has integrated with Trivago, enabling users to book over 2.2 million properties using over 100 cryptocurrencies.
Travala and Trivago Partnership
The partnership marks another step toward mainstream crypto adoption in the travel industry. Travala states that traditional travel providers are increasingly exploring digital assets as payment methods.
Rewards for Travelers
The collaboration also introduces crypto rewards for travelers, allowing users who book through Trivago to earn Bitcoin and Travala’s native token, AVA.
Travala's Treasury Plan
After surpassing $100 million in annual revenue, Travala introduced a Bitcoin and AVA reserve plan. The plan strategically allocates part of Travala’s treasury to Bitcoin and AVA, key assets in the AVA Smart Program.
This integration strengthens Travala's position as a leading platform combining cryptocurrencies and travel, offering users seamless access to digital assets for bookings.