The hotel comparison engine Trivago has partnered with Travala, a cryptocurrency-focused travel platform, to enable payments with over 100 cryptocurrencies. This collaboration aims to accelerate the adoption of cryptocurrencies in the travel sector.
The Era of Cryptocurrency on Trivago
Trivago aims to provide its users with broader payment options by adding Travala to its platform. Users can make payments using various cryptocurrencies, including Bitcoin, Ethereum, and Travala’s native asset, AVA. Timo Itterbeck, the Head of Account Management at Trivago, stated, 'We aim to offer our customers more options and innovative payment methods.'
The Growth Story of Travala
In 2023, Travala achieved $100 million in revenue, doubling its performance compared to the previous year. The company successfully expanded its user base through low transaction fees and high scalability benefits after transitioning to the BNB Chain. Juan Otero, CEO of Travala, emphasized that this integration will strengthen the cryptocurrency ecosystem. The platform offers users Bitcoin cashback and discounts through the AVA Smart Program.
The Future of the Partnership
The partnership between Trivago and Travala promises significant expansion of cryptocurrency usage in the travel industry. The platform expects increased bookings for 2024, with 78% of them made using cryptocurrencies. The integration of Travala into Trivago highlights the growing acceptance of cryptocurrencies in everyday life.
The collaboration between Trivago and Travala marks an important step towards integrating cryptocurrencies into the travel sector. The inclusion of over 100 cryptocurrencies as payment options could significantly simplify the booking process and appeal to a broader audience.
