Trump Media has announced a strategic partnership with Crypto.com to launch a series of exchange-traded funds (ETFs) under the Truth Fi brand, bridging digital assets and American-focused securities.
A New Chapter in Financial Products?
According to the announcement, the ETFs planned for launch will focus not only on cryptocurrencies but also on sectors such as energy, with a 'Made in America' theme. Trump Media leads the branding and ideology, while Crypto.com handles the technical backend and crypto provision.
Crypto.com CEO Kris Marszalek noted: “These ETFs will give consumers more options from a brand with a loyal following. Once launched, these ETFs will be available on the Crypto.com App for our more than 140 million users around the world.”
A Bold Financial Move from Trump Media
Despite financial struggles, including a $400 million loss in 2024, Trump Media, with a market cap around $4.6 billion, pushes forward with new financial initiatives. The new line of ETFs will be marketed under the Truth Fi brand. The company has partnered with Charles Schwab, planning to invest up to $250 million in these offerings.
Devin Nunes expressed that these new investment products will support American companies and innovative technologies while avoiding political agendas.
Global Reach and Future Plans
While the initial focus will be on American companies, the ETFs' reach is global. They will be available in international markets, including Europe and Asia, via Crypto.com's vast user base.
In addition to ETFs, Trump Media has applied for trademarks for a range of financial products set to launch in 2025.
The partnership between Trump Media and Crypto.com could significantly impact traditional and crypto investment markets, offering a new level of diversification for investors.
