Trump Media and Technology Group (TMTG) is making another move into cryptocurrency by registering trademarks for a series of Exchange Traded Funds (ETFs) under its Truth․Fi brand.
New Trademark Multi Bitcoin ETF Filings
On February 6, TMTG announced the filing of trademark registrations for a new suite of ETFs and separately managed accounts (SMAs) under its Truth․Fi brand. The flagship Truth․Fi Bitcoin Plus ETF is designed to incorporate Bitcoin into a broader investment strategy tied to MAGA campaign themes. The new filings cover several funds and investment products, and they will be linked to TMTG’s Truth Social platform and Truth+ video streaming service. According to the announcement, the trademarks include: Truth․Fi Made in America ETF, Truth․Fi Made in America SMA, Truth․Fi US Energy Independence ETF, Truth․Fi US Energy Independence SMA, Truth․Fi Bitcoin Plus ETF, Truth․Fi Bitcoin Plus SMA.
Product Details and Institutional Backing
The new Truth․Fi funds will launch with an initial investment of up to $250 million, with Charles Schwab named as the custodian for these funds to ensure the secure handling of assets. Yorkville Advisors, based in New Jersey, will serve as the Registered Investment Advisor for the products. This collaboration with high-profile financial partners aims to bring institutional credibility to TMTG’s venture into ETFs and SMAs. The company, founded in 2021 and majority-owned by former President Donald Trump, went public in March 2024. Its stock now trades on the Nasdaq, reflecting growing interest in its business model that blends media and financial services. The launch of Truth․Fi funds further cements its role in the evolving digital asset market.
Trump’s Crypto Vision
Making a move amid ongoing political discussions about cryptocurrency regulation in the United States, TMTG Chairman and CEO Devin Nunes highlighted that the funds provide investors with the opportunity to invest in 'American energy, manufacturing, and other firms that provide a competitive alternative to woke funds and debanking problems' seen in other market segments. Donald Trump has repeatedly promised that cryptocurrencies will flourish under policies aligned with his vision.
TMTG is broadening its presence in the digital asset market, drawing increased attention from both political and business circles. Its new products present alternative investment opportunities and underline the company's strategic approach in the realm of crypto financials.
