Ultra, a startup in gaming technology, has announced a $12 million funding round aimed at changing PC game distribution. New CEO Gus van Rijckevorsel envisions transforming the platform into a complete gaming operating system.
A Strategic Bridge to Change Everything
The $12 million raised is not just a liquidity injection; it serves as the foundation for a total repositioning. Ultra plans to launch an aggressive marketing campaign, open Ultra EVM for Ethereum compatibility, and hire new specialists. Gus van Rijckevorsel stated: > "We’re not here for Steam’s crumbs. Our business model? Eat Steam alive."
New Leader with Ambitions
Gus van Rijckevorsel, the new CEO of Ultra, is neither a developer nor a long-time gamer. He is a scaling specialist who sees his goal as changing the rules of the game. He remarked: > "I’m not here to run a small business. I’m here to scale a company that can reinvent an entire industry."
Ultra as a Gaming Ecosystem for 2025
Ultra aims not just to sell games but to create a complete ecosystem for gamers, viewers, and content creators. The platform desires to make the user experience a coherent and modular whole, similar to a smartphone for gaming. In this context, Gus stated: > "Gamers don’t care about Web2 or Web3. They just want a seamless experience."
Ultra is at the beginning of its new journey, but with a clear vision of a gaming OS and advanced blockchain technology, it aims to be the radical alternative for studios and gamers awaiting change in the industry.
