Volkswagen Indonesia, Tale X, and the Ministry of Creative Economy of Indonesia have announced a collaborative project aimed at creating a unique design for the electric VW ID Buzz using local intellectual properties.
Collaboration with Local Artists
The partnership involves local designers tabe.thay and tenkastreet, who infused vibrant colors and creative ideas into the VW ID Buzz design. This project aims to support and develop local creative initiatives in Indonesia.
Characters That Inspired the Project
The creator of Beemala, tabe.thay, introduced the character of Simhanian wanderer with the unique ability to see the world in vibrant colors. TenkaStreet adds three characters: Bujel, Ken, and Patka, each with its own story and characteristics that enrich the project.
Debut at Gaikindo Indonesia International Auto Show
The colorful VW ID Buzz will be showcased at GIIAS 2025 from July 24 to August 3, allowing visitors to see how local creativity influences the future of the automotive industry.
The Volkswagen Indonesia project with Tale X highlights the importance of integrating artistic and cultural elements into innovative technologies, opening new horizons for enjoying art and automobiles.
