In 2025, Usual saw a significant decrease in deposits, reflecting market challenges and changes in the stablecoin arena.
Rapid Growth Followed by Market Correction
From June to November 2024, net deposits into Usual steadily increased with minimal redemptions. However, midway through November, deposit growth accelerated, peaking in early January 2025. At this time, stablecoin redemptions exceeded $400 million. In January, redemptions spiked, signaling a shift in market dynamics. Consequently, net deposits began declining as users converted holdings into stablecoins.
Funding Round and Market Strategy
Despite recent challenges, Usual secured $10 million in a Series A funding round. Binance Labs and Kraken Ventures co-led the investment, assisting the company in its efforts to reshape the stablecoin market and expand decentralized finance (DeFi) solutions. Alex Odagiu, Investment Director at Binance Labs, emphasized the importance of stablecoins in onboarding new crypto users.
Usual’s Role in the DeFi Ecosystem
Launched in mid-November 2024, Usual was the 61st project featured on Binance Launchpool. Usual's primary goal is to develop a decentralized stablecoin supported by tangible assets. The use of the USUAL token promotes transparency and community governance. Token holders can influence protocol operations and revenue distribution. The USUAL token plays a crucial role in enhancing USD0 adoption as a stable and secure asset.
The decline in Usual's deposits in 2025 reflects current challenges in the stablecoin market. However, investments from major players might help the company strengthen its position and continue developing the decentralized finance ecosystem.
