On November 13, 2024, Valhalla announced its new partnership with Dubai's Mall of the Emirates, marking a significant step in the brand's global outreach strategy.
About the Partnership
From November 15 to December 12, a large-scale advertising campaign for Valhalla will take place at Dubai's Mall of the Emirates. The game's branding will be displayed on 93 screens throughout the mall, a key destination with daily traffic of approximately 111,500 people since its opening in 2005.
Campaign Goals
The campaign aims to strengthen Valhalla's presence in the UAE, a crucial market for cryptocurrency adoption. According to Chainalysis, $34 billion in crypto transactions were recorded in the UAE from July 2023 to June 2024, a 42% increase from the previous year. With initiatives supporting crypto-friendly regulations, Dubai is quickly becoming a global hub for crypto.
About Valhalla and Floki
Valhalla is a blockchain-based MMORPG inspired by Norse mythology, offering players opportunities to discover, tame, and battle creatures. Floki is a cryptocurrency that emphasizes utility and community, with the goal to become a leading global name in the crypto world, currently boasting over 490,000 holders.
Such partnerships reinforce the international presence of Valhalla and Floki, supporting Dubai's growing role as a major player in the global cryptocurrency market.
