Floki steps forward in expanding its ecosystem with a marketing campaign in Delhi NCR, India. The campaign aims to introduce the PlayToEarn game Valhalla to the Indian audience.
Targeting Key Locations for Maximum Visibility
Floki's marketing strategy focuses on high-visibility locations across Delhi NCR. For the next four weeks, Valhalla will be showcased at major commercial and cultural centers, reaching over 650,000 people daily. The campaign involves six massive LED screens and a static unipole strategically placed at locations such as Delhi Airport, Connaught Place, and South Delhi Extension. These sites are chosen to draw attention from professionals, tourists, and local residents.
Key Features of the Campaign
The campaign is designed to generate buzz around Valhalla and includes several key features: 6 massive LED screens displaying 15-second Valhalla ads every two minutes; a static unipole for 24/7 brand visibility; and 10 DTC buses wrapped with Valhalla branding traveling throughout Delhi.
Reaching the Heart of India’s Crypto Market
Key locations like DLF Cyber City and Connaught Place play a critical role in the campaign. DLF Cyber City, attracting over 100,000 daily visitors, and Connaught Place with 200,000 daily visitors, increase game awareness among professionals and tourists. The campaign also targets commuters on major roadways such as NH-48 and the Outer Ring Road.
With this massive campaign, Floki seeks to establish Valhalla in the Indian market. Additionally, Floki supports the launch of the $MONKY memecoin, inspired by principles of critical thinking and responsible communication.
