Founded in 2017 by RJ Mark, Verasity aims to combat ad fraud and boost video platform revenues through blockchain technology.
The History and Evolution of Verasity
Verasity was launched in 2017, establishing a blockchain-based video-sharing platform. In 2021, the company launched the beta of VeraViews and secured patents in the US and China for Proof of View (PoV) technology. By 2023, Verasity shifted focus toward commercial applications, and in 2024, the company established a presence in Dubai's Media City, marking a strategic step into the global digital media industry.
Key Elements of the Verasity Ecosystem
Core components of the ecosystem include VeraWallet and VeraViews. VeraWallet is a non-custodial wallet for $VRA tokens used by over 300,000 users. VeraViews provides an ad fraud defense system combining technologies to ensure transparency and interaction between advertisers and publishers.
Future Plans and Patented Technology
In 2025, Verasity plans to launch a dual-token ecosystem on the TRON blockchain. At the core of this ecosystem will remain the PoV technology, patented and promising high accuracy in video view verification. Strategic partnerships with Brightcove, Paybis, and others help the company integrate into the industry.
Verasity has made significant strides in developing technological solutions for digital advertising. Patented technologies and strategic partnerships create a foundation for potential long-term success in the rapidly evolving digital landscape.
