Since 2017, Verasity has been actively developing blockchain-based solutions for digital advertising and video platforms. In 2025, the company continues its path toward integrating technologies aimed at combating advertising fraud and supporting content creators.
The Verasity Ecosystem: Key Components and Directions
The Verasity Ecosystem comprises several key components aimed at enhancing transparency and efficiency for both advertisers and publishers. VeraWallet is considered the central hub for financial transactions, supporting over 300,000 users for $VRA token operations. VeraViews integrates technologies to combat ad fraud, including AdTrace verification and AI for invalid traffic detection. The VeraEsports platform connects gaming and blockchain, offering participants the opportunity to earn $VRA tokens.
Technological Achievements of Verasity
Verasity develops unique technologies, such as the patented Proof of View (PoV) system, ensuring high-accuracy view verification. In 2024, the company strengthened its international presence by opening an office in Dubai. The company's core technologies have received recognition in the US and China, confirming their significance in digital advertising.
Verasity's Prospects and Future
In 2025, the company plans to launch on the TRON mainnet, supporting a dual-token ecosystem with $VRA and PoV. New technologies, such as VeraPlayer automation and AI-integrated video generation, promise to expand platform capabilities. Strategic partnerships and active community engagement strengthen Verasity's market position.
Verasity continues to integrate innovative solutions to combat ad fraud and develop the Web3 ecosystem. A combination of unique technologies, patents, and strategic partnerships positions the company as a leader in transparent digital advertising.
