Founded in 2017 by RJ Mark, Verasity aims to tackle ad fraud and increase video publishers' revenue through blockchain technology. Over the years, the company has achieved significant milestones and continues to evolve.
History and Achievements of Verasity
Since its inception, Verasity has made significant progress. In 2021, the company launched the beta version of VeraViews and secured patents for Proof of View (PoV) technology in the US and China. In 2023, a significant leadership change occurred with RJ Mark passing the CEO role to Mark Firth. By 2024, the company strengthened its presence in Dubai, preparing for new challenges in digital media.
The Verasity Ecosystem in 2025
The Verasity ecosystem in 2025 includes key components such as VeraWallet, VeraViews, and VeraEsports. VeraWallet serves as the main financial hub offering staking and $VRA token support. VeraViews addresses ad fraud by providing transparency and security in advertising interactions. VeraEsports gives gamers a platform for tournaments and earning $VRA. These components integrate to create a secure and user-friendly ecosystem enhancing blockchain operations.
Future Development Paths
Verasity is gearing up for new achievements, including further development of PoV technology and adaptation to Web3 environments. The company plans to improve existing ad formats and expand VeraWallet's features. Verasity's technologies and strategic initiatives aim to create a safe and profitable advertising environment.
Verasity continues to evolve, delivering innovative solutions for combating ad fraud and supporting Web3 implementations. The combination of technologies and strategic partnerships creates a foundation for significant achievements in digital advertising.
