Founded in 2017 by RJ Mark, Verasity has established itself as a pioneer in blockchain technology, addressing ad fraud issues and advancing the digital advertising environment.
Verasity's History and Achievements
In 2017, Verasity started its journey with the aim to tackle ad fraud and enhance video publishers' revenue through blockchain technology. By 2021, the company had launched the beta version of VeraViews and secured patents for its Proof of View technology in the US and China. In 2024, Verasity established an office in Dubai's Media City, solidifying its presence in the global digital media market.
Key Products and 2025 Innovations
Verasity's main products include VeraWallet, VeraViews, and VeraEsports. VeraWallet, a popular wallet for $VRA tokens, will undergo significant updates in 2025, including support for TRON tokens and enhanced management features. VeraViews combats ad fraud through a suite of technologies, including AI for fraud detection and transparent ad exchanges. The VeraEsports platform allows gamers to earn tokens by participating in tournaments and viewing streams.
Unique Technologies and Partnerships
Verasity stands out due to its patented Proof of View technology, providing accurate video view verification. Partnerships with companies like Brightcove and Paybis enhance Verasity's position in the digital advertising industry. Community response to the 2025 roadmap has been mixed, with optimism and some skepticism regarding the achievement of all promised goals.
As Verasity advances through 2025, it solidifies its position in the realm of Web3 advertising. Its technology, partnerships, and community support provide a strong foundation for achieving long-term success.
