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Verasity's VRA Token: Addressing Advertising Fraud

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by Giorgi Kostiuk

6 days ago


Verasity Token (VRA) is the main currency within the Verasity ecosystem, aimed at combating advertising fraud in digital media.

Overview of VRA Token

The VRA token is part of the blockchain system developed by Verasity, founded in 2017. The project combines artificial intelligence, machine learning, and blockchain technology to ensure transparency and efficiency in digital advertising. VRA was initially launched on the Ethereum blockchain as an ERC-20 token and upgraded to the ERC-777 standard in 2021.

VRA Tokenomics

The total supply of the token is 96.79 billion VRA, with approximately 9.79 billion actively circulating. The maximum supply is 100.24 billion tokens, including 90 billion non-tradable Proof of View (POV) marker tokens. A significant event occurred in October 2023, when 10 billion VRA were burned as part of a buyback-and-burn program after a community vote of over 500,000 participants.

Key Functions of VRA Token

VRA performs multiple functions in the Verasity ecosystem, including the ability to use tokens for advertising campaigns and rewarding viewers for engaging with videos. The token also supports staking, offering a 15% annual yield until 2026.

Verasity is actively addressing advertising fraud, offering effective solutions through the VRA token. The project aims to expand its capabilities while improving tokenomics and increasing demand for VRA.

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