Founded in 2017, Verasity is using technology to fight ad fraud with AI, machine learning, and blockchain-based solutions.
What is VRA?
The Verasity Token (VRA) serves as the main currency within Verasity's ecosystem, facilitating transparent interactions among advertisers, creators, and viewers. Initially created on the Ethereum blockchain as an ERC-20 token, VRA was upgraded to the ERC-777 standard in 2021 for improved efficiency.
VRA Tokenomics
VRA has a total supply of 96.79 billion tokens, with approximately 9.79 billion in circulation. In 2023, a burn of 10 billion VRA was conducted after a community vote, reducing supply and increasing token scarcity.
Key Uses and Benefits of VRA
VRA is used for advertising payments, viewer rewards, and staking opportunities. Verasity's Proof of View (PoV) technology prevents ad fraud, ensuring advertisers pay only for genuine views.
Verasity continues to combat ad fraud through advancements in technology and increased VRA token adoption. Regular token burns reduce supply, potentially increasing token value over time.
