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Verasity's VRA Token: Transparency in Digital Advertising

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by Giorgi Kostiuk

a day ago


Verasity Token (VRA) powers a blockchain system designed to make digital advertising more honest and effective. Founded in 2017, Verasity uses technology to solve the major problem of ad fraud.

VRA Tokenomics Explained

The VRA token is characterized by its supply and distribution features. With a total supply of 96.79 billion tokens and approximately 9.79 billion in circulation, the VRA operates under a deflationary model with token burn programs. A notable event was the 'Warchest Burn' in October 2023, when 10 billion tokens were destroyed.

Key Uses of VRA Token

VRA serves crucial functions within the Verasity ecosystem: facilitating advertising payments via VeraViews, rewarding viewers through the 'Watch & Earn' program, and enabling staking in VeraWallet with a 15% yield. The token is also central to esports platforms.

What Makes VRA Different?

Verasity's patented Proof of View technology combines AI, machine learning, and blockchain to detect ad fraud in real-time. This technology gives the VRA token unique utility, extending its application beyond advertising to rewards and esports.

Verasity is doubling down on its fight against ad fraud, planning to move 90 billion Marker tokens to a new blockchain. Regular token burns enhance VRA's value for ecosystem participants who benefit from the transparent system.

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