Founded in 2017 by RJ Mark, Verasity set out to tackle ad fraud through blockchain technology. By 2025, Verasity has expanded its offerings to provide integrated solutions in the Web3 space.
The Evolution of Verasity: From Inception to 2025
Since its founding in 2017, Verasity focused on combating ad fraud. In 2021, it launched VeraViews' beta and obtained patents for its Proof of View technology in the US and China. In 2024, Verasity established a commercial presence in Dubai, with Mark Firth as the new CEO.
Verasity's Technological Solutions
Verasity's key products include VeraWallet - a non-custodial wallet for $VRA tokens supporting until 2026, VeraViews - a platform fighting ad fraud, and VeraEsports - a platform for gamers and esports enthusiasts. These products offer an integrated approach to digital advertising challenges, token management, and blockchain interaction.
Looking Ahead: Beyond the 2025 Roadmap
Verasity continues to explore new fraud detection methods and develop new advertising formats tailored to Web3 environments. The company aims to leverage its tech advancements to reshape the creator economy and digital advertising.
Verasity is successfully expanding its capabilities and is poised to continue its push toward leadership in digital advertising by integrating technology, partnerships, and community engagement for long-term success.
