Since its founding in 2017, Verasity aims to combat ad fraud and support video publishers in growing their revenue. Based on blockchain technologies, the company developed a dedicated video-sharing platform emphasizing transparency and verified views.
Launch and Early Achievements of Verasity
In Q1 2021, Verasity launched the beta version of VeraViews and secured patents for Proof of View (PoV) technology in the US and China. By 2023, the company shifted its focus towards commercial applications. In 2024, it established itself further by opening an office in Dubai Media City.
Verasity Ecosystem: VeraWallet, VeraViews, and VeraEsports
VeraWallet is central to Verasity's ecosystem, supporting over 300,000 users. VeraViews incorporates ad fraud prevention technologies such as AdTrace Verification and AI-Powered Fraud Detection. VeraEsports offers gamers the opportunity to earn $VRA tokens through tournament play and the 'Watch & Earn' program.
Future of Verasity: Innovations and Priorities
In 2025, Verasity will launch a dual-token ecosystem on the TRON blockchain. Key components include $VRA - the core utility token, and PoV - a tradable data carrier token. Further developments are planned in areas like new advertising formats for Web3 and expanded functionalities for VeraWallet.
Verasity continues to develop its ecosystem, utilizing advanced technologies and strategic partnerships to achieve leadership in Web3 advertising. With a strong focus on view verification, fraud prevention, and creator support, the company aims to transform the digital advertising sphere.
