The VRA token from Verasity is a currency aimed at combating ad fraud in digital advertising. It enables a transparent exchange of value between advertisers and users.
What Is VRA Token?
Verasity Token (VRA) powers a blockchain system designed to optimize digital advertising. Founded in 2017, it utilizes AI, machine learning, and blockchain technologies to address ad fraud issues. Initially created on the Ethereum blockchain as an ERC-20 token, VRA upgraded to the ERC-777 standard in 2021 to enhance efficiency.
VRA Tokenomics
The total supply of VRA tokens is 96.79 billion, with approximately 9.79 billion available for trading. The maximum supply is 100.24 billion tokens. Verasity employs a deflationary model with a buyback-and-burn program that permanently removes tokens from circulation. A significant event occurred in October 2023 when 10 billion VRA tokens were burned after a major community vote.
Key Uses and Advantages of VRA
VRA serves multiple functions within the Verasity ecosystem. Companies use VRA to pay for advertising campaigns, while viewers can earn the tokens through the ‘Watch & Earn’ program. Additionally, VRA holders can participate in staking opportunities with a 15% annual yield. The Proof of View technology and the versatility of the VRA token make it a remarkable tool against ad fraud.
Verasity’s VRA token provides a solution to the widespread problem of ad fraud. The application of unique technology and the token's functionality create positive prospects for its use in digital marketing.
