Verasity Token (VRA) powers a blockchain system designed to make digital advertising more honest and efficient.
How VRA Token Works
Founded in 2017, Verasity uses technology to combat ad fraud, combining artificial intelligence, machine learning, and blockchain. VRA acts as the main currency within Verasity's ecosystem, ensuring a transparent flow of value between advertisers, creators, and viewers. Originally created as an ERC-20 token on the Ethereum blockchain, VRA was upgraded to the ERC-777 standard in 2021 to enhance efficiency.
Key Functions and Advantages of VRA
VRA serves multiple functions within the Verasity ecosystem: * **Advertising Payments:** Companies spend VRA on VeraViews campaigns, while creators earn VRA for verified ads using Proof of View (POV). * **Viewer Rewards:** Viewers earn VRA tokens by engaging with videos. * **Staking:** VRA holders can stake tokens in VeraWallet, earning a 15% annual yield. Additionally, VRA is used in the VeraEsports platform for tournament fees, prize pools, and subscriptions.
Future Developments for VRA
Verasity doubles down on fighting ad fraud and rewarding real viewers, attempting to move 90 billion POV Marker tokens to a new blockchain for faster transaction processing. The team is also working to integrate VeraViews into more advertising platforms, increasing VRA's utility. Regular token burns help increase scarcity, potentially enhancing the token's value over time.
Verasity’s VRA token represents an integration of blockchain technology and fraud prevention, offering a real solution for the advertising industry.
