Verasity Token (VRA) powers a blockchain system designed to make digital advertising more honest and effective. Founded in 2017, Verasity uses technology to solve the major problem of ad fraud.
VRA Tokenomics Explained
VRA serves as the main currency within Verasity's ecosystem, fueling a transparent flow of value between advertisers, creators, and viewers. Originally created on the Ethereum blockchain as an ERC-20 token, VRA upgraded to the ERC-777 standard in 2021 to work more efficiently. Total supply is 96.79 billion VRA tokens, with a circulating supply of approximately 9.79 billion tradeable tokens. The deflationary model includes a buyback-and-burn program, actively reducing the token supply.
Key Uses of VRA Token
VRA serves multiple functions within the Verasity ecosystem. Advertisers spend VRA on VeraViews campaigns, while creators earn VRA for verified ads using Proof of View (PoV). Through the 'Watch & Earn' program, viewers earn VRA tokens by engaging with videos on sites utilizing Verasity's SDK. VRA holders can stake tokens in VeraWallet, earning a 15% annual yield until 2026. Additionally, VRA powers tournament fees, prize pools, and subscriptions on VeraEsports.
What Makes VRA Different?
Verasity's Proof of View technology blends AI, machine learning, and blockchain to detect ad fraud in real-time. Patented in the U.S. and South Korea, it ensures advertisers pay only for real engagement. Beyond advertising, VRA finds utility in rewards and esports, offering broader applications than many niche tokens.
Verasity is doubling down on combating ad fraud and rewarding real viewers. The company is developing a project to move 90 billion Proof of View tokens to a new blockchain capable of handling transactions faster, focusing on practical solutions rather than promises.
